Launches, partnerships, talent, media, reputation, and cultural experiences built around a clear objective.
01 · Hospitality launch
Chefs Club Counter
The mandate
Open a New York dining concept with a national communications launch that could translate culinary credibility into broad cultural attention.
D. Miles Media role
Led the launch narrative, media strategy, and outreach—positioning the opening for top-tier food, lifestyle, and business coverage.
Execution
Built a focused press story around the concept, chefs, menu, and New York opening; coordinated press materials and media engagement across priority outlets.
68Top-tier placements
150MReported impressions
$1M+Estimated ad value
NYCOpening + national launch
02 · Luxury + culture
Hennessy Paradis
The moment
A Hennessy Paradis collaboration with Lorenz Bäumer, tied to a rare NBA 75th anniversary carafe and a cultural moment with DJ Khaled.
Agency-side role
Supported luxury communications and editorial opportunity through BPCM, shaping media interest around rarity, craftsmanship, design, and cultural relevance.
75Limited carafes documented in the approved credentials
03 · Pride campaign
Spill It × Museum of Ice Cream
The concept
Launch Spill It Scoops during Pride through a creator campaign, social storytelling, and a live experience at Museum of Ice Cream.
D. Miles Media role
Developed the creative concept and led campaign production, talent and influencer coordination, social storytelling, and the event experience.
Featured talent
Xunami Muse, BaeJing, Xie Xie Stush, and Dolliana brought distinct voices and community relevance to the campaign.
04 · Talent + event sponsorship
Questlove × UNO × Spill It
The partnership
Spill It became a paid product sponsor of Questlove’s first New York Game Night with UNO, connecting the non-alcoholic RTD brand to a culture-forward gathering built around play, talent, and community.
Relationship architecture
Daniel coordinated sponsorship terms, product delivery, brand assets, and hospitality education with Cathy Rong, Questlove’s Chief of Staff at Team Ahmir. The event was intentionally intimate, with a planned guest count of 20–30 and product served by the event team.
Product in the moment
Spill It RTD Hibiscus + Friends was served at the UNO table. In the widely circulated hero image, Taylor Swift and Jason Sudeikis are seated in play with a Spill It can clearly in frame beside Sudeikis.
Taylor Swift and Jason Sudeikis at Questlove’s UNO table. Photo: Christian Germoso via @questlove; image featured by Cosmopolitan.
Celebrity attendees
Hosted by Questlove, with Taylor Swift, Jason Sudeikis, Michael Che, Mike Birbiglia, Melanie Nyema, and Bun B documented across public event coverage and social posts.
Social amplification
Questlove’s July 13, 2023 Instagram carousel credited photographer Christian Germoso and tagged @spillitbev alongside UNO and the event partners. The post currently shows more than 4.3K likes and 52 comments.
20–30Planned intimate guest count
283M+Headline attendee Instagram reach, led by Taylor Swift
4.3K+Likes on Questlove’s tagged Instagram post
6+Documented launch-period media stories
21.1MCosmopolitan U.S. monthly digital visitors
7.1KViews on the later GMA game-night feature
Documented coverage
Public post-event conversation generated stories from Cosmopolitan, Us Weekly, Billboard/Yahoo, Business Insider/Yahoo, Just Jared, and Music Times. A later Good Morning America feature revisited the strategy behind Questlove’s game nights for the channel’s 5.49M subscribers.
Reach methodology283M reflects Taylor Swift’s reported August 2023 Instagram audience; 21.1M is Cosmopolitan’s April 2023 U.S. digital audience. Instagram and YouTube engagement were observed July 30, 2026. These figures represent potential audience or platform engagement—not article-level impressions.
05 · Community platform
M.O.B.I. × Museum of Ice Cream
The platform
Pinkmas Cream & Conversations created a safe space for queer creatives of color to gather, speak, perform, and participate.
Execution
The partnership combined live panels, performance, audience participation, and a social stream—extending the experience from the room to the community beyond it.
Featured voices
Victor Jackson, Kingsley Gbadgesin, Riley S. Wilson, and Chalvar Monteiro.
06 · US launch + purpose
Pall Mall Barbers
The mandate
Serve as US agency of record and build a press office around the brand’s market entry, credibility, heritage, and purpose.
The moment
A royal partnership created a meaningful conversation around men’s mental health with Prince William.
